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AdSense Ads - Why Won't Visitors Click? |
PPC Publishing
Internet-and-Businesses-Online
What if your AdSense site is getting traffic but the results are not what you expect or want? Here are some possible reasons to consider as to why visitors are not clicking your ads:
? When a visitor first sees your page, do you have the ads right in their face screaming to be clicked? Too many beginners plaster the maximum number of ads which they are allowed. There is no better way to insure the visitor will instantly click the back button! Your job is to provide great content; the ads must be secondary to that mission. Doing otherwise simply makes your site just another AdSense site.
? Too often beginners use image ads instead of text ads. For a number of reasons, I find text ads get clicked more. Of course you should always test this yourself.
? Beginners rarely get the font colors matching well with their site's text and link colors. Blending the ads into your existing content by using the same color scheme is usually a very good idea. It is best if the visitor can believe the ads are really part of the site and not there just to be clicked.
? Many beginners miss out on great placement by not having ads within their navigation area. It works quite well to incorporate a small link unit within your navigation bar. If it won't fit or looks awkward, consider redoing the current navigation in order to insert a small link unit.
Lastly, and I still can't emphasize this enough, the longer you can keep someone on your site, the more likely they are to click your ads. It does no good to get a visitor to your site if they take one look and click the back button. You must give that visitor reasons to stay on the site for a while. Well delivered quality content is the most important component.
Google AdSense checks pay my mortgage each month!
When simple Internet marketing principles are applied to niche websites, the results can be a nice Google check in the mail each month! Learn more at : http://www.AdsenseConnection.com
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| From Internet Date : 2009-02-06 |
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